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PURITO's motto is "Back to the roots" or even to the beginnings. The philosophy of the brand, the name of which is composed of the word "Purify" and the Chinese character "To" (土 means soil), is based on the following four attributes:

Safe | PURITO products are 100% EWG Green Level certified. By renouncing harmful substances and with absolute transparency regarding their recipes, PURITO offers "safe & honest" skin care!

Natural | Nature provides us with everything we need for life. Instead of harmful chemicals, PURITO only uses natural ingredients.

Love of animals | PURITO is firmly against the exploitation of innocent animals in the manufacture and testing of cosmetics. The brand is 100% cruelty free and donates part of its profits to the Best Friend Animal Society.

Environmentally friendly | PURITO uses recycled paper, reduces unnecessary packaging material and donates part of the profit to the KFEM (Korean Federation For Environmental Movement).

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PURITO Centella Green Level Eye Cream PURITO Centella Green Level Eye Cream

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PURITO Centella Green Level Eye Cream
Prod. no.: PU0032
PURITO Centella Eye Creme with 49% tiger grass extract, hyaluronic acid and four different peptides cares for and nourishes the sensitive skin around the eyes and mouth and increases its elasticity.   Centella asiatica extract: Centella asiatica is best known for its wound healing properties. Tiger grass (CICA) soothes inflammation. Peptides consist of two or more amino acids and increase the elasticity of the skin. Panthenol is the stable, biologically active form of vitamin B5. It soothes and regenerates tired skin and strengthens the skin barrier. Panthenol reduces redness and soothes sensitive skin.   How to Use: Apply around the eyes and mouth morning and evening and pat in gently.  
PURITO SEOUL Wonder Releaf Centella BB Cream PURITO SEOUL Wonder Releaf Centella BB Cream

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PURITO SEOUL Wonder Releaf Centella BB Cream
Prod. no.: PU0065
The light PURITO Cica Clearing BB Cream leaves a silky soft finish and also protects the skin from the sun's rays. With its medium opacity, it can be blended particularly well and ensures a radiant and even appearance of the skin. NIACINAMID (vitamin B3) ensures even melanin storage and prevents pigment spots. PANTHENOL (provitamin B5), ALLANTOIN & CICA (tiger grass) soothe the skin. TOCOPHEROL (Vitamin E) provides intensive moisture throughout the day and prevents the makeup from drying out. Since the Korean BB cream is free of perfume, parabens or similar additives, it is also suitable for sensitive skin types.    
PURITO Deep Sea Droplet Serum

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PURITO Deep Sea Droplet Serum
Prod. no.: PU0115
Purito Deep Sea Droplet Serum - with sea power for long-lasting hydration!The Purito Deep Sea Droplet Serum is a real energizer from the sea that gives your skin long-lasting moisture. Enriched with revitalizing snow mushroom capsules, this serum gives your skin a noticeable freshness and a plump appearance. The serum's light, watery texture absorbs effortlessly and leaves the skin feeling refreshing, non-greasy. Thanks to the peptides it contains, it helps reduce fine lines and supports collagen production, ensuring firmer and more youthful skin.Our favorite ingredients:Sea water: Magnesium, calcium and potassium, skin-friendly minerals from the sea, fight acne-causing bacteria, skin infections and promote healing.Queller: A plant extract and antioxidant with minerals and amino acids that strengthens the skin barrier and provides moisture.One: Improves the growth of the top layer of skin, making the skin firmer, more resilient and more supple.Peptide: These proteins are crucial for skin health and stimulate collagen production, resulting in firmer, more youthful-looking skin.
PURITO Fermented Complex 94 Boosting Essence PURITO Fermented Complex 94 Boosting Essence

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PURITO Fermented Complex 94 Boosting Essence
Prod. no.: PU0024
The vegan PURITO Fermented Complex 94 Boosting Essence with 94% fermentation complex* is excellently absorbed by the skin and cares for it intensively. The essence has a clear and light texture and provides the skin with plenty of moisture. It also contains niacinamide (vitamin B3), which reduces pigment spots, and adenosine, which helps minimize wrinkles, tightens the skin and stimulates cell regeneration.    * Fermentation describes the enzymatic conversion of plants, fruits and herbs by means of microorganisms. Fermented ingredients such as rose petals, apricots, ginseng or bamboo shoots and the polyphenols they contain only develop their full antioxidant and anti-inflammatory effects in fermented cosmetics. They are considered anti-aging miracles, soothe sensitive skin and provide plenty of moisture. The conversion breaks down the ingredients into a smaller molecular size, making them easier and better for the skin to absorb. In addition, the use of fermented ingredients in skin care also reduces the need for preservatives, as these themselves have antimicrobial properties.    How to Use: Put some essence on a cotton pad or the palms of your hands and apply it to your face. Then gently pat in with your fingertips. Tip: If necessary, apply another layer of the essence for even more intensive care.  
PURITO From Green Cleansing Oil PURITO From Green Cleansing Oil

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PURITO From Green Cleansing Oil
Prod. no.: PU0052
The gentle oil cleaner PURITO From Green Cleansing Oil contains five different oils from nature. It is ideal for removing excess sebum, heavy make-up and sunscreen and is particularly mild so that it neither causes irritation nor leaves a burning sensation. The hydrophilic oil emulsifies perfectly with water and gently dissolves any make-up along with impurities and sebum that sit deep in the pores. In addition, the PURITO Cleansing Oil is free from mineral and silicone oils.   What is emulsification? Emulsification is the process in which the cleaner turns into a milky liquid (emulsion) when it comes into contact with water. The emulsification helps to bind impurities that are deep in the pores and to transport them away together with water, i.e. reliably removing them.   Main ingredients: 5 natural oils Olive Oil: Rich in vitamin E, olive oil forms a barrier, moisturizes the skin and prevents moisture loss. Sunflower Seed Oil: It contains essential fatty acids and lecithin that help control sebum production and soothe the skin. Jojoba seed oil: Rich in vitamins and minerals, this ingredient provides the skin with moisture and at the same time protects it from external environmental influences. The oil regulates sebum production and not only removes make-up, but also impurities that are deep in the pores, such as blackheads. Sweet Almond Oil: It has good moisturizing properties and helps soothe dry, itchy and irritated skin. Grapeseed Oil: Grapeseed oil absorbs impurities in the pores, helps cleanse the face and prevents skin aging.    
PURITO From Green Deep Foaming Cleanser

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PURITO From Green Deep Foaming Cleanser
Prod. no.: PU0059
This PURITO From Green Deep Foaming Cleanser is formulated with natural ingredients and contains no chemical surfactants such as SLS and SLES that can cause irritation, making it suitable for people with all skin types, including sensitive skin. It leaves skin moisturized after cleansing and is great for morning and evening use. This cleanser maintains the skin's acid mantle at the optimal pH of 5.5, protecting the skin barrier. The fine and rich foam removes impurities from the pores and the contained Centella Asiatica extract strengthens the skin barrier, ensuring healthy skin.
PURITO Oat-in Silky Toner

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PURITO Oat-in Silky Toner
Prod. no.: PU0113
PURITO Oat-in Silky Toner is a gentle, soothing and nourishing toner that restores the skin's barrier and reduces irritation, redness and dryness. The toner is rich in oats and oatmeal, which help reduce sensitivity and leave skin softer and more supple. The light, milky texture of the toner absorbs quickly and leaves no greasy residue. It is ideal for all skin types, especially dry and dehydrated skin.
Purito Seoul Mighty Bamboo Panthenol Cream

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Purito Seoul Mighty Bamboo Panthenol Cream
Prod. no.: PU0091
PURITO B5 Panthenol Re-barrier Cream for sensitive skinThe vegan, hypoallergenic PURITO B5 Panthenol Re-barrier Cream with 10% panthenol and Centella Asiatica protects your skin from adverse external conditions and strengthens the skin's own resistance. It immediately supplies dry skin with a lot of moisture and helps it to store it.Is PURITO B5 Panthenol Cream right for me?Absolutely if you have dry skin that likes to be tight and can't get enough moisture.puts an end to unpleasant redness and scaly patches Centella Asiatica, the famous tiger grass,Panthenol (provitamin B5) strengthens the skin and protects it against external troublemakers such as dust, ozone and other aging agents.Skin-like squalane smoothes the skin and makes it super elastic.Ultimately, niacinamide provides a great anti-aging booster and the radiant Chok Chok Glow!What is the best way to use the PURITO B5 Panthenol Re-barrier Cream?Simply apply to the face and décolleté in the morning and evening as the last step in your skin care routine and pat in gently.What is the order of Korean skincare?Cleansing > Toner > Serum > Cream (> Sunblock > BB Cream and make-up if necessary)  
PURITO SEOUL Pure Vitamin C Serum PURITO SEOUL Pure Vitamin C Serum

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PURITO SEOUL Pure Vitamin C Serum
Prod. no.: PU0010
Pure Vitamin C serum with 5% Ascorbic acid helps brighten the complexion and improve uneven skin tone. It helps fade the appearance of sun damage and hyperpigmentation while visibly addressing dullness and loss of firmness, making skin look healthy and radiant. This serum has been reformulated with natural agents that prevent rapid oxidation and improve its stability. It is packaged in a dark brown bottle to provide the ingredients maximum protection from sunlight.
PURITO SEOUL Timeless Bloom Retinol Spot Cream PURITO SEOUL Timeless Bloom Retinol Spot Cream

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PURITO SEOUL Timeless Bloom Retinol Spot Cream
Prod. no.: PU0118
Die PURITO Timeless Bloom Retinol Spot Cream ist deine Wunderwaffe gegen vorzeitige Hautalterung und Altersflecken. Angereichert mit wertvollen Extrakten der Jeju-Hortensie, Retinol und Bakuchiol, hilft ihre einzigartige Formel, deine Haut zu straffen, Falten zu reduzieren und ihr ein jugendliches Aussehen zu verleihen. Die wertvollen Inhaltsstoffe dringen tief in die Haut ein und versorgen sie mit intensiver Feuchtigkeit. Spüre die regenerierende Kraft ihrer Synergien auf deiner Haut auch bei empfindlichen Hauttypen. cruelty free l duftstofffrei l clean beauty l nachhaltig  Anwendung: Nach der Reinigung und einem Toner einige Tropfen auf die Haut auftragen und zart einklopfen. Mit einer Creme abschließen. Sonnenschutz nicht vergessen! Bitte beachte bei der Verwendung von Retinol Produkten folgende Hinweise: Trage das Produkt erst auf eine kleine Stelle auf, um eine mögliche Reaktion deiner Haut zu erkennen. Verwende Retinol-Produkte anfangs 2-3 mal pro Woche, damit sich deine Haut an den Wirkstoff gewöhnen kann. Dann kannst du die Anwendung langsam bis zu einmal täglich erhöhen. Verwende Retinol bevorzugt am Abend. Wenn du Retinol-Produkte am Tag verwendest, vergiss auf keinen Fall den Sonnenschutz, da die Haut empfindlicher gegenüber Sonnenstrahlung wird. Verwende Retinol-Produkte nicht nach Laserbehandlungen oder Peelings.
PURITO SEOUL Wonder Releaf Centella Eye Cream Unscented

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PURITO SEOUL Wonder Releaf Centella Eye Cream Unscented
Prod. no.: PU0130
smile lines? Nice, but it doesn't have to be!The vegan PURITO Centella Unscented Eye Cream makes wrinkles around the eyes and mouth disappear and cares for the skin with tiger grass and panthenol - without any fragrances! The eye cream is also suitable for contact lens wearers and allergy sufferers, as it does not contain any essential oils.How does the PURITO Centella Unscented Eye Cream work?Centella Asiatica, also known as CICA or Tiger Grass, is getting a lot of hype right now, and rightly so! Tigers are said to roll in it to heal their battle wounds faster. And indeed, tiger grass promotes cell turnover and helps your skin to regenerate faster. Which means in plain language: CICA heals wounds and disappears wrinkles, and we like that! And the fact that the PURITO Centella Eye Cream contains a whopping 47% of it is downright awesome!Ceramides prevent the skin from drying out and strengthen the skin barrier, making it difficult for disruptive factors such as ozone, UV and dust to get through.4 types of peptides boost the skin's collagen and elastin production and plump up wrinkles from within.Hyaluronic acid provides plenty of moisture so that dryness lines don't stand a chance.Is PURITO Centella Unscented Eye Cream right for me?dry skinsensitive skincombinationcontact lens wearersWhat is the best way to use the PURITO Centella Unscented Eye Cream?Simply apply around the eyes and mouth in the morning and evening after toner and serum and gently pat in.What is the order of Korean skincare?Cleansing > Toner > Serum > Eye Cream > Cream (> Sunblock > BB Cream and make-up if necessary)     
PURITO SEOUL Wonder Releaf Centella Serum PURITO SEOUL Wonder Releaf Centella Serum

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PURITO SEOUL Wonder Releaf Centella Serum
Prod. no.: PU0030
PURITO Centella Green Level Buffet Serum with 49% Centella asiatica extract and panthenol strengthens the skin barrier and relieves redness and inflammation. In addition, niacinamides (vitamin B3) reduce pigment spots and give an even complexion. Meanwhile, hyaluronic acid and green tea donate a lot of moisture. The skin's elasticity is also improved thanks to the various peptides and adenosine, so that the serum has an excellent anti-aging effect. The serum is free from alcohol, perfume and silicone and therefore also suitable for sensitive skin.      
PURITO SEOUL Wonder Releaf Centella Serum Unscented PURITO SEOUL Wonder Releaf Centella Serum Unscented

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PURITO SEOUL Wonder Releaf Centella Serum Unscented
Prod. no.: PU0056
Soothing Skincare for Sensitive Skin The PURITO Wonder Relief Centella Serum Unscented is designed to provide soothing benefits for sensitive skin without any added fragrances. Key Ingredients: Korean Centella Asiatica: Known for its calming properties, it helps alleviate redness and discomfort. Low-Temperature Extraction: This method minimizes the loss of active ingredients, ensuring high effectiveness. CICASOME: A nanoized form of Centella Asiatica that enhances the absorption of active ingredients. TECA (Titrated Extract of Centella Asiatica): An ultra-pure extract enriched with four types of Centella actives that calm and hydrate the skin. Allantoin: Improves skin texture and promotes a healthy complexion. Peptides: Support skin elasticity and help maintain firmness. Application and Benefits: This vegan and cruelty-free serum strengthens the skin barrier and provides quick relief from irritation. Its gentle formula is suitable for daily use and helps improve overall skin appearance.
PURITO SEOUL Wonder Releaf Centella Toner

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PURITO SEOUL Wonder Releaf Centella Toner
Prod. no.: PU0140
The PURITO Centella Green Level Calming Toner with Centella asiatica extract prepares the skin for the following care steps and improves the skin's absorption capacity. The mild toner does not contain ethanol or other harmful ingredients, making it great for sensitive skin. Hyaluron provides a lot of moisture, while panthenol soothes the skin. Tiger grass also restores the skin's natural moisture barrier and soothes irritated skin thanks to its anti-inflammatory and antimicrobial effects.    Main ingredients Centella asiatica extract: Centella asiatica is best known for its wound healing properties. CICA (tiger grass) soothes the skin and soothes inflammation. Sodium hyaluronate is a form of hyaluronic acid that is small in molecular size, which allows it to penetrate deeply into the skin, keeping it healthy and hydrated. Panthenol is the stable, biologically active form of vitamin B5. It soothes and regenerates tired skin and strengthens the skin barrier. Panthenol soothes redness and soothes sensitive skin.   Tip - Toner Pack: If there is local inflammation, irritated skin or large pores, soak a cotton ball or a 5-layer sheet with the toner and place it on the affected skin area for 5 minutes. During this application, the skin is pleasantly cooled, the pores are refined and the skin is soothed.      
PURITO SEOUL Wonder Releaf Centella Toner Unscented

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PURITO SEOUL Wonder Releaf Centella Toner Unscented
Prod. no.: PU0061
PURITO Centella Unscented Toner is a gentle toner that strengthens the skin barrier and creates a healthy moisture barrier. for sensitive skin for dry skin for irritated and inflamed skin This fragrance- and alcohol-free toner strengthens the skin barrier of rough, irritated skin with soothing tiger grass and tightens enlarged pores with natural witch hazel extract. With a slightly acidic pH of 5.5, the fluid is suitable for all skin types. 10% Centalla Asiatica extract promotes collagen synthesis. Madecassoside improves skin elasticity Portulaca Oleracea extract soothes irritated skin and relieves inflammation Hyaluronic acid prevents moisture leakage
PURITO SEOUL Wonder Releaf Spot Patch PURITO SEOUL Wonder Releaf Spot Patch

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PURITO SEOUL Wonder Releaf Spot Patch
Prod. no.: PU0058
Asiaticoside, Madecassic Acid and Asiatic Acid have an excellent soothing effect. Redness and inflammation are quickly and effectively relieved. The patches are made of a high quality hydrocolloid that absorbs wound fluid and creates a moist environment for acne wounds to recover quickly. ■ Invisible patches: to increase adhesion, the edge of the patch is thinner than the center. The semi-transparent fabric provides a natural appearance. ■ Simple and hygienic: the cut line on the film allows easy removal of the patches. The patch can be applied in a hygienic manner without worrying about secondary contamination or wrinkling from nails. ■ Adhesive patch: waterproof material! The firmly adhering plaster does not peel off the skin even when cleaning the face or doing sports. ■ Fast scar care with breathable patch: It keeps oxygen and moisture inside to prevent the wound from drying out and support the healing process.
PURITO Wonder Releaf Centella Daily Sun Lotion PURITO Wonder Releaf Centella Daily Sun Lotion

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PURITO Wonder Releaf Centella Daily Sun Lotion
Prod. no.: PU0116
Soothing Sun Protection for Sensitive Skin The Wonder Relief Centella Daily Sun Lotion offers high-performance sun protection while caring for sensitive skin. Enriched with Korean Centella Asiatica, this lotion soothes and comforts skin exposed to external stressors such as UV rays and pollutants, making it ideal for daily use. Key Benefits: Soothing Relief: Infused with Korean Centella, it calms irritated skin and reduces discomfort caused by environmental factors. Urban Defense: Certified anti-pollution protection shields skin from harmful UVA/UVB rays and urban pollutants like fine dust. Wonder Feel: The lightweight, custard-like texture feels like a moisturizer, providing a weightless, non-sticky finish that’s comfortable to wear all day. Moisturizer-Like Texture: Fast-absorbing and non-greasy, this formula leaves your skin feeling hydrated and dewy without a heavy or oily residue. Non-Sticky & No White Cast: Achieve a smooth, dewy finish with no stickiness or white residue, making it suitable for all skin tones. Made for Sensitive Skin: Hypoallergenic and dermatologist-tested, this sun lotion is designed specifically for sensitive skin, ensuring gentle care and effective protection. Application: Apply generously to face and neck as the last step in your skincare routine before sun exposure. Reapply as needed throughout the day.